Privacy Policy

Effective Date: 11/05/2019

Thank you for visiting our Privacy Policy. This Privacy Policy applies to the website ( and its subdomains) and apps owned and operated by CreationIV.

By visiting and interacting with our websites and apps, we’ll ask you to share certain information with us, as detailed below. We may share some of the information you share with us between our websites and apps to provide you with the most relevant content and may use some of the information you share with us to serve you relevant advertising.

We want to ensure you understand the information we collect, how we use it, how we share it, and how you can control your information. Please read our Privacy Policy in its entirety.

Table of Contents


CreationIV (“We,” “Us”), respect the privacy rights of our users. We are committed to protecting the information collected through the Services.

This privacy policy (“Privacy Policy”) explains:

  1. The types of information collected by CreationIV and its partners through the Services and the purposes for which We use it.
  2. How CreationIV collects, stores, and shares your information.
  3. Your rights with respect to such information collection.

Your access to and use of the Services is subject to CreationIV’s Terms of Use (the “Terms”). Any capitalized terms used, but not defined, in this Privacy Policy have the meanings provided in the Terms.


Personal Information: “Personal Information” is information that can be used either directly or indirectly to identify an individual (you). Examples include name, email address, physical address, Internet protocol (IP) address, mobile ad ID, and your interactions with the Websites that are connected to other identifying information, such as name, email address, physical address, and Internet protocol IP address.


We receive information from or about you depending on the nature of your interaction with the Services. Depending on your use of the Services, information collected may include: name, email address, physical address, birth date, gender, health information, and browser or device information. The information collected by different activities is described below:

  • Registering/Signing Up in the Services: In visiting or using our Services, We may collect your name, email address, physical address, birth date, gender, health information, and browser or device information when you choose to sign up for newsletters or sign up for an account on our Services.
  • Transactions with the Services: When you submit an opinion or comment through the Services, contact Us, or register for more information regarding a product or services, you will be asked to enter information about yourself in order to respond to you or to complete your requested transaction.
  • Emails and Using the Websites: We store details of your visits to the Websites (such as pages visited, browser details, your IP address) and your interactions with any emails that We send to you. This information may include IP addresses, browser type, internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.
  • Promotions: From time to time, CreationIV may offer promotions, such as surveys or sweepstakes, on the Services. Such promotions may ask for your name, contact information, and/or other Personal Information in order to register you for the promotion.
  • Social Media and Sharing: If you share an article, or post a comment or other content with a friend/contact, We will collect your friend’s/contact’s name. This information may be used for retargeting ads or combined with other data to present aggregated campaign insights. Occasionally, comments themselves may be anonymized and used in marketing materials.
  • Device Information: We collect information from or about the computers, phones, or other devices where you install or access our Services, depending on the permissions you’ve granted. We may associate the information We collect from your different devices, which helps Us provide consistent Services across your devices. This information may include: attributes such as the operating system, hardware version, device settings, file and software names and types, battery and signal strength, and device identifiers; device locations, including specific geographic locations, such as through GPS, Bluetooth, or WiFi signals; connection information such as the name of your mobile operator or ISP, browser type, language and time zone, mobile phone number, mobile ad ID, and IP address.
  • Other Sources: We receive information about you and your activities on and off the Services from third-party partners, such as information from a partner when We jointly offer services or from an advertiser about your experiences or interactions with them. We may add this information to the information We have already collected from you in order to improve the products and services We provide.
  • App Use: We may also additionally collect your birth date, gender, zip/city, marital status, health information (diagnosis, when you were diagnosed, what medications you’re taking) when you download, sign up for, and use our Apps. When you download and use our Apps, you will be presented with additional privacy terms applicable to that specific App, and We automatically collect information on the type of device you use and operating system version. We use the above information to send you newsletters, respond to customer service requests, administer your account, respond to your questions and concerns, etc.

For more information on how to review or update your data preferences, please review the “YOUR RIGHTS: PERSONAL INFORMATION ACCESS, RETENTION, CORRECTION, DELETION, AND CHOICE” section below.

Cookies and Tracking Technologies

CreationIV and its partners use cookies or similar technologies to analyze trends, administer the Websites, track users’ movements around the Websites, and gather demographic information about our user base as a whole. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Websites. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our Websites or Service. This Website also uses a tool called Google Analytics to collect information about your use of this site. The tool uses cookies to collect standard internet log and visitor behavior information. This information is used to optimize the functionality of our site and serve ads to you based on your past visits. You may opt out of Google Analytics cookies by visiting this link. To learn more about how you can control the use of cookies, visit

Additionally, some Internet browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. Currently, We do not respond to “Do Not Track” signals because We are trying to provide you with a personalized experience.

We use session cookies that expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) and persistent cookies that remain on your hard drive until you erase them or they expire. How long a persistent cookie remains on your browser depends on how long the visited website has programmed the cookie to last or they can be stored for longer.

We use cookies for different purposes, including tracking your consent for various services, personalizing content, and targeting advertisements.

If you access our Site from your mobile device, We may collect unique user ID, cell phone model, operating system, and carrier. Gathering your information helps us ensure our website and other services work correctly and support our customer analytic efforts.

To the extent permitted by applicable law and with your consent, We may permit third parties to collect your Personal Information over time or across third-party websites, including those that assist us in operating our Website and Services, so long as those parties agree to keep this information confidential. We may permit third parties to gather Personal Information passively on our Websites for behavioral advertising purposes. For example, in order to provide you with a more customized web experience and to present you with information that may be of interest to you, our advertising partners may seek to use their observed behavior on the Websites to deliver targeted ads (also known as retargeting or behavioral advertising) when you are on other websites. You can opt out of Google Analytics for Display advertising and customize Google Display Network ads using Ads Settings.

We use mobile analytics software to allow Us to better understand the functionality of our Apps on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information We store within the analytics software to any personally identifiable information you submit within the Apps.

We send you push notifications from time to time in order to update you about any events or promotions that We may be running. The Apps may also ask for your permission to access your camera and your photos. If you no longer wish to receive these types of communications, or if you’ve initially agreed for the application to access your camera and photos and you would like to stop the Apps from accessing them, you may turn them off at the device level. To ensure you receive proper notifications, We will need to collect certain information about your device such as operating system and user identification information.

We collect location information only in our Apps (zip code and state of residence), and We collect it for the purpose of matching our users based on their location.

You can log in to our Apps using sign-in services such as Google and Facebook or an Open ID provider. These services will authenticate your identity, provide you the option to share certain personal information (such as your name and email address) with Us, and to pre-populate our sign-up form.


We use your information: (1) with your consent for the reasons that you provide such information, and (2) for the purposes set forth below:

To Provide and Enhance the Services: We use the information We have to deliver and enhance our services, including to personalize features and content and make suggestions for you on our Services.

Transactions: We use your Personal Information to process your transactions, to send you confirmations, to respond to your requests, and for any related communications.

Retargeting: We use your information to allow Us or third parties to deliver ads based on your interests on our Websites, affiliated websites or third-party sites. Our retargeting activities abide by the NAI code of conduct.

Marketing: We use the information We have to improve our advertising systems so We can show you relevant ads and measure the effectiveness and reach of ads and services. We may use your Personal Information for other marketing and market research purposes to learn more about our users. We will only contact you for direct marketing purposes in accordance with applicable laws. You may opt out of our use of your Personal Information for marketing, market research, or direct marketing purposes at any time by sending a rights request as set forth in the “Your Rights” section below.

Analytics: We may store details of your visits to our Websites and your electronic interactions with any emails that We send to you (“Usage Data”) under a pseudonym (i.e. not under your name but under an ID number), including the pages you visited and services you used. We use such Usage Data to help Us learn more about our users’ preferences, to be able to tailor our Websites according to your interests and preferences, to help Us address problems with and improve our site design, products, and services; to analyze trends and statistics; and to present content in the clearest and most friendly manner for you.

To Communicate with You: We use your information to send you marketing communications, communicate with you about our Services, and let you know about our policies and Terms. We also use your information to respond to you when you contact Us.

Other Reasons: We may use and collect Personal Information for any purpose associated with or related to the above purposes.


With the CreationIV Family of Websites: We will share your information with our owned and operated businesses, its websites, and Apps for purposes and uses consistent with this Privacy Policy.

To Enhance Our Services: We may share your information with third parties who provide services on our behalf to help with our business activities such as ad technology providers, email service providers, data analyzers, and business intelligence providers for the purpose of enhancing our products and services. These companies are authorized to use your personal information only as necessary to provide these services to Us. These third parties currently may include: Acxiom, Adbridg, Akamai, Amazon, Appnexus, Criteo, District M, Facebook, Google, Index Exchange, LunaMetrics, Moat, Nexage, Oath, Oracle, OpenX, PageFair, PX, Rubicon, Sailthru, SendBird DBA, Teads, The TradeDesk, TripleLift, Yieldbot.

Third-Party Marketing: We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but We don’t share information that personally identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give Us permission. We may request to share your information (including email address) with third-party business partners to provide you with information about and enroll you in clinical trials. In these situations and before sharing your information for these purposes, you will receive a just-in-time notice of the proposed sharing, and We will obtain your consent, or opt in, to such sharing. If you do not opt in, We will not share your information for these purposes.

Third-Party Services: When you interact with a third-party advertiser in our Services, the content creator or advertiser can receive information you share with them, as well as the information needed to complete the transaction, including medical information and contact details.

Asset Sale: We may transfer your Personal Information to a third party in the event of a transfer of all or some of our assets to a third party, provided that the third party agrees to adhere to terms similar to those of this Privacy Policy. Where required by applicable law, We will provide you with an opportunity to reject the transfer of your Personal Information in such cases.

Legal Requirements: We may access, preserve, and share your information in response to a legal request if We have a good faith belief that the law requires Us to do so. We may also access, preserve, and share information when We have a good faith belief it is necessary to detect, prevent, and address fraud and other illegal activity; to protect ourselves, you, and others, including as part of investigations; or to prevent death or imminent bodily harm.

Online Marketing: As described above, We may use, and when appropriate, disclose your Personal Information for marketing and market research purposes to learn more about our users and offer and improve our Services. We will only contact you for direct marketing purposes in accordance with applicable laws. You may opt out of our use of your Personal Information for marketing, market research, or direct marketing purposes at any time as set forth below.

Aggregated Data: We may disclose aggregated, non-personal information about Website users without restriction.


U.S. Website Users:

Opt-Out of Marketing Communications
With regard to Personal Information that you have provided or that has been collected under this Privacy Policy, you may opt out of uses for marketing purposes, such as correspondence from Us about our products and promotions or the sharing by Us of your Personal Information with select third parties for their direct marketing purposes.

You may sign up to receive newsletters or other communications from Us. If you would like to discontinue receiving this information, you may update your email preferences by using the “Unsubscribe” link found in emails We send to you.

Unless prohibited by applicable law, your opt-out preference does not apply to (i) any communication that is not promotional in nature, (ii) sharing and use by Us of your Personal Information with service providers used by Us to enhance your experience on our Websites, and (iii) to allow Us to provide you with more personalized advertising across the internet.

Non-U.S. Website Users:

You may sign up to receive newsletters or other communications from Us. If you would like to discontinue receiving this information, you may update your email preferences by using the “Unsubscribe” link found in emails We send to you.

Subject to applicable law, We may retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements. We may not remove your Personal Information when there is a legal storage requirement, such as accounting rules or when there are other legal grounds to keep the data, such as an ongoing contractual relationship.

Your Choice
We also partner with third parties and partners to display advertising on our Websites or to manage our advertising on other sites. Our third-party partners may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. Please note you may continue to receive generic ads, not based on your Personal Information. You can also choose not to be included in Google Analytics here.

Your Security
The security of your Personal Information is important to Us. We follow generally accepted standards to protect the Personal Information submitted to Us, both during transmission and once it is received, and We take various precautions to protect information from loss and misuse.

Changes to this Policy
We may update this Privacy Policy to reflect changes to our information practices. If We make any material changes, then We will notify you by email (sent to the email address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Children’s Privacy
We do not knowingly collect, maintain, or use Personal Information from our Website about children under the age of 18. We request that persons under the age of 18 not use our Website without supervision from a responsible adult. We will never request Personal Information from a child under the age of 18 without verifiable parental consent. If We become aware that a child under the age of 18 has sent Personal Information to us without prior parental consent, We will remove his or her Personal Information from our files.