So What is Digital Marketing?
Digital Marketing is an umbrella term that is used for all of your online marketing efforts. Businesses use digital channel such as Google search, social media, email and even their own websites to connect with their existing and prospective customers.
Today we live in an age where we use our mobile phones or laptops to get what we need. Comparing to how people spend time online 12 years ago, we now stay online as twis as they did back then.
Digital Marketing can be done using several channels such as; Search Engine Optimization, Search Engine Advertising, Email Marketing, Content Marketing, Social Media marketing and Social media Advertising, and so many other channels to use.
So how does Digital Marketing Works?
The answer is simple! Same concepts and strategies which are used in conventional marketing can be used for Digital Marketing. The only deference is that you use digital channels to reach your customer.
If we quickly look at the global landscape we can see that there is a gradual increase of the number of internet users over the pass 10 years.